Global Voice 2012

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Written on September 13, 2019   By   in Advertising & Marketing

Having a Unique Domain Name for Your Business

Operating a business online is one of the basic approaches that are applicable in modern times. It is the platform on which businesses get an opportunity to reach out to a wider clientele through online presence. A basic requirement for a business seeking online presence is to have a domain name that gives its identity online. Adequate considerations, however, need to be made in order to ensure that the right names are selected for this purpose.

In selection of the right domain name, there is need to match the same with the registered business name. This gives more weight to the brand name of the business when there is a match in the two names. In using this approach, it is made possible for the business clients to have ease in identification of the exact website of the business.

Extension is one of the basic components required in a domain name. A Business name in this respect need to have an extension that ends with a .com. Considerations should also be made to include an extension that reflects the location of the business.

Google rankings are based on SEO. It is a major determinant in locating and identification of a specific website sought by a visitor. In this regard, it is important to consider having the keyword on the domain name. There are alternative approaches to use in increasing Google rankings making incorporation of the keyword on the domain name not to be of much importance.

There is no need to use hyphens and numbers in creations of a domain name. Not all visitors are comfortable in using the characters in Google searches and comes as a barrier. Customers using the site require an easy to identify and type name to use. This is in the quest to make every process quick and fast.
Trademarking or copywriting a business name is an important requirement. Every business, therefore, requires to have a unique domain name that is not in use by another business. If there is need to use a name that has been used as a brand name by another company, express permission needs to be sought from the company.

The length of a domain name is important to be considered. Professionals recommend shortening the long names used in business registrations. This however should be done in a way that it does not affect its relevance to the business. Such a move ensures visitors are able to seek out the domain name with ease. Privacy of the business domain name is important. This helps in reducing chances of falling prey to the ever-rising cases of fraud prevalent on the online platform. In such it requires registering where one provides with basic contact information alongside other ownership information and this is why you need to choose business name carefully.