Toyota Can Be a Tech Large Too

Toyotas have a repute for being dependable however unexciting, and the Japanese automotive big that makes them can come throughout the identical method. But it’s doubtless extra forward-thinking than it will get credit score for.

The monetary stability of

Toyota Motor

TM -1.82%

was on full present in annual outcomes revealed Wednesday. The corporate reported internet earnings for the yr by March equal to $20.7 billion—roughly 10% increased than the earlier interval—and it forecasts additional progress this monetary yr. In contrast to different large auto makers, the corporate didn’t make any quarterly losses on account of final yr’s lockdowns and doesn’t anticipate to curtail manufacturing as a result of chip scarcity.

The inventory rose about 2%, at the same time as the broader sector was led down by a ten% drop for


After the Tokyo market closed on Tuesday, Toyota’s native peer unexpectedly forecast one other yr of losses amid the semiconductor drought.

Toyota’s regular efficiency belies the adjustments beneath method on the world’s largest automotive maker by gross sales. Though it advertises it much less aggressively, the corporate is as centered because the likes of

Basic Motors



on protecting tempo with Tesla and Silicon Valley software program. Toyota can also be turning into extra vocal about its response—maybe with a watch to tech-obsessed U.S. buyers.

In a break with custom, the corporate gave the keynote speech within the presentation of its annual outcomes to chief digital officer James Kuffner relatively than Chief Govt

Akio Toyoda.

Toyota employed Mr. Kuffner—an American robotic engineer with an educational background at Stanford, the College of Tokyo and Carnegie Mellon—in 2016 from Alphabet’s pioneering self-driving automotive challenge.

Mr. Kuffner gave a high-level account of Toyota’s wide-ranging strategy to decreasing its merchandise’ carbon emissions. The corporate’s technique is usually seen as lagging behind as a result of it doesn’t revolve fully across the all-electric automobiles popularized by Tesla. Toyota hasn’t needed to transfer as quick as friends with pure EVs to fulfill tightening emissions guidelines in Europe due to its fashionable, comparatively clear, Prius hybrid. Additionally, its international mass-market footprint means it’s going to doubtless proceed to promote conventional automobiles properly into the long run in nations that don’t have good charging networks or authorities backing for EVs.


What do you suppose the long run holds for Toyota? Be part of the dialog beneath.

Nonetheless, Toyota is now investing closely in a sequence of pure EVs for the markets the place they present indicators of taking off, notably Europe, China and the U.S. It unveiled an idea model of its first mannequin within the sequence, the bZ4X, on the Shanghai automotive present final month and hopes to start gross sales by the center of subsequent yr.

Mr. Kuffner’s presence on Toyota’s board of administrators additionally attests to the significance the corporate attaches to software program. In an effort to foster the tradition of digital creativity essential to win smartphone-centric shoppers, Mr. Kuffner runs a separate firm inside Toyota known as Woven Planet—an strategy VW is now following. Final month, Woven Planet acquired the self-driving tech belongings of


for $550 million, giving it bases in Palo Alto and London, in addition to Tokyo.

The stock-market premium that Toyota fetches relative to GM and VW has shrunk over the previous yr, as buyers have change into extra optimistic concerning the technological transition plans beneath method beneath CEOs

Mary Barra


Herbert Diess

respectively. They might but get up to the truth that Toyota’s personal reinvention is in some essential respects forward of the pack.

Lucid, Fisker, Rivian and Canoo are among the many well-funded startups racing to launch new electrical automobiles. WSJ requested CEOs and trade insiders how new auto firms plan to problem Tesla’s market dominance and tackle legacy automotive makers. Picture composite: George Downs

Write to Stephen Wilmot at [email protected]

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